
Substance before style
You lay out your message slide by slide before opening your design tool, so you design a story that holds up instead of filling in boxes.

In EYE LEAD, a carousel is a content card where you write the text of each slide and give it a rating from 0 to 5 stars, to spot weak slides before moving on to design.
Each carousel has its date, its category and its place in the editorial calendar.
EYE LEAD doesn’t create the visuals: you make them in your usual design tool.
No. EYE LEAD is for writing and organizing the text of your slides. You create the visuals in your design tool, then upload them to schedule the carousel.
A carousel published automatically to Instagram contains 2 to 10 photos or videos.